E-COMMERCE KENNETH LAUDON CAROL GUERCIO TRAVER PDF

An in-depth look into the evolving field of e-commerce E-commerce business. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers.

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Chapter Opening Cases: Each chapter opens with a story about a leading e-commerce company that relates the key objectives of the chapter to a real-life e-commerce business venture.

These cases take an in-depth look at relevant topics to help describe and analyze the full breadth of the field of e-commerce. The cases probe such issues as the ability of governments to regulate Internet content, how to design websites for accessibility, the challenges faced by luxury marketers in online marketing, and smartphone security. Margin Glossary: Throughout the text, key terms and their definitions appear in the text margin where they are first introduced.

Real Company Examples: Drawn from actual e-commerce ventures, well over pertinent examples are used throughout the text to illustrate concepts. Chapter Closing Case Studies: Each chapter concludes with a robust case study based on a real-world organization. Chapter-Ending Pedagogy: Each chapter contains extensive end-of-chapter materials designed to reinforce the learning objectives of the chapter.

Key Concepts: Keyed to the learning objectives, Key Concepts present the key points of the chapter to aid student study. Review Questions: Thought-provoking questions prompt students to demonstrate their comprehension and apply chapter concepts to management problem solving. Projects: At the end of each chapter are a number of projects that encourage students to apply chapter concepts and to use higher level evaluation skills.

Many make use of the Internet and require students to present their findings in an oral or electronic presentation or written report. Smartphone and tab- let devices have changed e-commerce into a social, local, and mobile experience. Consumers increasingly use smartphones and tablets as reader devices. Sub- scription services show unexpected strength.

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